fjällräven
Content Creation, Image Licensing.
In the Arctic Circle a group of ten strangers “Chased The Elements”. I had to capture how each member relied on their Fjällräven gear to keep them warm and dry in the harsh conditions, yet also allowed them to be immersed in nature and to connected to the environment. From hiking, surfing, windsurfing, and camping under the Northern Lights, it was a wild adventure.